Project Description
Accastillage Diffusion Toulon
Your Nautical Partner. (ad-toulon.com)
Brief
Toulon Nautic Services is affiliated to Accastillage Diffusion, Europe’s leading Shipchandlers network, specialized in the sale of deck fittings and boat maintenance.
Thanks to their complete range of renowned brands, they offer you the best products at the best price according to your needs as well as professional advice.
Their experts also offer various services such as laying equipment, making mooring lines, revision of survival rafts and everything necessary to cruise in complete serenity.
Online Strategy
Digital Influence
Increase Conversion Rates
Reach New Customers
Customer Loyalty Program
Deliverables
As the store was not opened yet and after a deep analysis of their needs, we decided together to first create the visual identity. Then we created a showcase website to present their product range/services and give to every visitors all the information needed, without struggling to find them. We develop also their online presence thanks to various digital marketing techniques and optimizations.
The WordPress platform allows for site owner to update the website on their own.
Visual Identity Creation
SEM (SEO,SEA,SMO)
Cross-platform Advertising
Results
For the recent launch of the store, we assist them in creating and promoting their grand opening event and it was a real success.
The shop was full and since then, it is perfectly running. The main target of this project was to engage customers both online and in-store,
thanks to our cross-platform strategy, we achieved very promising results.
We now continue to monitor their growth and advise them in the following of the digital strategy.
